Reading time: 3 minutes<\/p>\n
Who hasn’t had a slightly (or even extremely!) exaggerated reaction when the Internet connection fails at the worst possible time? How frustrating!<\/p>\n
In its latest advertising campaign, imagined and produced by the Dentsu Creations<\/a> agency, EBOX gives a compassionate nod to this annoyance. \ud83d\ude07 Let’s just say that an unreliable Internet connection is not something we want as a part of our daily routine. EBOX gets that!<\/p>\n Chosen as one of April\u2019s top 10 advertising campaigns<\/a> by the editorial team at Grenier aux Nouvelles for its originality and creativity, the latest EBOX ad was broadcasted province-wide on TV and the web from March 15th to April 23rd, 2023. We highlighted our 500 Mbps 100% fibre Internet package<\/a>, with fibre being by far the best technology for enjoying a stable and high-speed Internet connection.<\/p>\n <\/p>\n EBOX is just what you need<\/strong> – that’s the key message that positions us in the market as a reliable, simple, and hassle-free solution to connection problems. Moving forward, this message will now be featured in all our marketing campaigns. With this new slogan, we wanted to bring a breath of fresh air to EBOX and reiterate the message that at EBOX, more than ever, we offer you just what you need!<\/p>\n <\/p>\n Advertiser: EBOX \u2014 Isis Thiago, Suzanne Bourcier We’re back on the small screen with a new and explosive EBOX ad! Reading time:…<\/p>\n","protected":false},"author":13,"featured_media":116699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-116698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/beta5.ebox.ca\/en\/wp-json\/wp\/v2\/posts\/116698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beta5.ebox.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beta5.ebox.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beta5.ebox.ca\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/beta5.ebox.ca\/en\/wp-json\/wp\/v2\/comments?post=116698"}],"version-history":[{"count":4,"href":"https:\/\/beta5.ebox.ca\/en\/wp-json\/wp\/v2\/posts\/116698\/revisions"}],"predecessor-version":[{"id":117467,"href":"https:\/\/beta5.ebox.ca\/en\/wp-json\/wp\/v2\/posts\/116698\/revisions\/117467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beta5.ebox.ca\/en\/wp-json\/wp\/v2\/media\/116699"}],"wp:attachment":[{"href":"https:\/\/beta5.ebox.ca\/en\/wp-json\/wp\/v2\/media?parent=116698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beta5.ebox.ca\/en\/wp-json\/wp\/v2\/categories?post=116698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beta5.ebox.ca\/en\/wp-json\/wp\/v2\/tags?post=116698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The EBOX ad<\/h2>\n
A successful campaign<\/h2>\n
The EBOX message<\/h2>\n
Credits<\/h2>\n
\nAgency: DENTSU CR\u00c9ATION
\nCreative Director: Julien Thiry
\nCreative Direction: Mourad Bouaziz
\nCopywriting: Patrice Daigneault, Justin Ross
\nArt Direction: Diana D’Alesio
\nAccount Services\u00a0: Clo\u00e9 Boulianne, Jean-Fran\u00e7ois Lalande
\nAgency Production\u00a0: Ariane Rondeau, Aloha Soimaud
\nProduction: NOVA Films \u2014 Alexis Dubosc, Emeline Georges
\nDirector: Charles Burroughs
\nSpecial Effects: Rod\u00e9oFX
\nOnline Artist: Camille Potvin
\nColorist: Beno\u00eet C\u00f4t\u00e9
\nVFX Supervisor: Erik Gagon
\nSound Design and Mix: Studio Lamajeure \u2014 Jean-Michel Blanchette
\nMedia: Dentsu X \u2014 S\u00e9bastien Labelle, Jocelyne Meunier<\/p>\n","protected":false},"excerpt":{"rendered":"